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LOS ANGELES

ONCE UPON REBRAND

11  /  2016  -  02  /  2017

SKILLS UTILIZED:

 

Adobe Illustrator

Adobe InDesign

Diecutting

Foil Stamping

In November 2016 I started working on the rebrand of the little girls clothing company 'Pure Shimmer,' which was changing to 'Once Upon.' The owner wanted a very high-end, classy look that still represented the original brand. All of the clothing sells for about $80 - $100 per item and all of the crystals are made of Swarovski Crystals.

I ended up creating a new logo, business cards, and clothing hang tags. The main challenge of this project was making the client happy. Although it seems like a simple project, she was very particular about what she wanted. I ended up sending her 3 options every time so she could tell me which direction to go in. In the end she ended up loving it and printing everything with rose and gold foil as well as die-cutting. I had to make sure the Illustrator and InDesign files had proper die-cut and foil layers so that the file would be ready to print.

FINAL DESIGN:

THE PRODUCT:

INSPIRATION I WAS GIVEN:

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