In April 2017, my team and I designed and created everything necessary for a hypothetical design conference put on by AIGA in San Luis Obispo in 2018. We worked for 2 months to create a website, marketing collateral, and a brand for this conference called "Rethink Design." 

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Our group of 4 came up with a brand through ideation and brainstorming. We wanted to capture this idea of the 4 elements but still keep it modern and cutting-edge. From there I created our logo and we started to create the to empathy mapping and customer journey maps to really understand what an attendee of our conference is going through when they come to our site. Then we created our information architecture using Axure to map out our site, then we created our prototype in Invision. We then tested our site on 6 different individuals to get some feedback. From here we made adjustments and started coding using HTML and CSS. I also had to learn how to code an HTML email to go out to all AIGA members.

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From here we created marketing collateral such as posters, banners, Instagram ads, and Snapchat filters to really brand our conference everywhere. At the end I created our 40 page process book that shows step-by-step everything we did and why. We then ended up presenting our website to industry professionals to get feedback.

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We faced many challenges, the main one being time. We had to finish by the June and a project this large needed more time to develop and test. We also did not have as much experience with HTML and CSS as we would have liked so we could not create somethings that we had envisioned. Overall though we learned a lot about different using different softwares and programs and we learned more about working with a team and deadlines. 

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